#coldcallingchallenge #TalkingAboutYou Welcome to day 2 of the Cold Calling Challenge! Today I am really interested to know how you go about introducing yourself to someone that doesn't know you. Here are some ideas ... would love to know how you do it. My favourite clients are ..... The problem that I solve is ..... My clients come back to me because ... I work with ______ clients to help them with ______ (problem) by ______ (process, product of service). There are many ways to do this ... but I like to focus on the problem I solve and the client I work with ... that way it feels less salesy. Share yours here >>

On brand... super important to stay on brand when it comes to communicating with your customers. . Your visual and verbal brand identity are your persona, your unique identifier and the one thing your customers are going to tell you apart by. . Make sure it runs through all your comms, website and social media platforms. . Ideally work with a verbal brand fairy (👉🏼 pointing finger at myself) to join the dots between your verbal and visual YOU. . Irresistible lingo is my jam. Let me help you sweeten up your copy. . Oh, and do you want some pink icing and sprinkles with that? . 📷 @ohhappydaypartyshop

Hashtags, algorithm, content pillars, geo-tags, IGTV, insights... 🤯🤯 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It’s not a surprise that so many clients come to me feeling like the real life version of this image! But, it doesn’t have to be complex. I always say simple is best and if you start with an easy to follow strategy, good content and consistent posts then you’re well on the way to a solid social media presence. 👌🏼 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But, if all else fails, outsource your social media...cause ain’t nobody got time for that! 🌸🙊✨ Image via @vanessamckeown

😚 my thinking face is remarkably similar to this emoji... don’t cha think? #HappyEmojiDay⠀ ⠀ Emojis have allowed us to tell stories in new ways, to connect where we haven’t been able to connect before, and to express exactly what we’re feeling in a moment without words.⠀ ⠀ They’re a tool for online storytelling.⠀ Why? Emojis are universal.⠀ No matter what language you speak or understand, you can be included in the conversation.⠀ ⠀ 👇🏻 Drop your TOP 5 fave emojis to use in your Instagram captions. 👇🏻⠀ ⠀ Here are mine: 💥💻🙋🏼‍♀️💫✌🏻

Do you ever have those outfits that just make you feel more professional or confident? Usually, I stick to a jeans, shirt and jacket combo during the colder months. I didn’t think winter dresses would even suit me until I had a meeting where my standard look just wouldn’t cut it. Thankfully, my @bysamanthamelbourne dress worked so well with my ‘I’m never taking this off’ jacket and my last pair of stockings that had no holes (I’m keeping a factory in business with my stocking destruction). 💃🏻 I’m off to keep myself in dresses for the rest of winter and you can too by using the code ‘fillyourcloset’ at their checkout for 15% off.

S O C I A L M E D I A T I P⠀ ⠀ People often invite me out to have coffee so they can "pick my brain" about social media. While coffee sounds delightful, having my brain picked always reminds me of being at the dentist. You know, that little metal scraper thing they use to pick out plaque from between your teeth? Yeah, that's what I imagine someone doing - except scraping the inside of my skull to remove brain matter 😖⠀ ⠀ The biggest issue I have with this, aside from said cognitive scrapeage (totally a word!), is that social media strategy is complicated. There's no single tip or hack that will give you instant results. Sorry. I wish there was because it would save me a hours of work and research formulating detailed client strategies.⠀ ⠀ Anyway, I promised a tip, didn't I? Here's something you can do in the time it takes you to drink your coffee 👉🏼Talk to your followers. On video. In your Instagram stories.⠀ ⠀ Yup, I can hear your objections from here! You're shy, you don't look like a supermodel, you don't know what to say (I can help you with that BTW) and "Kryshla, you've said this 100 times before!".⠀ ⠀ There's a reason why I keep saying it 💁🏻 A LOT of my business enquiries start with "I saw you mention ___ on your Instagram stories...". It works, I promise.⠀ ⠀ I'll give you some #socialmediastats to back up my own experience: There are 500,000 *daily* Instagram users and 300,000 of them watch Instagram stories every day. That's a lot of ‘back up’ right there!🙌🏼 What's more, that number is increasing with more people opting to watch stories over scrolling their feed. So give the people what they want! Talk to them, let them know what you're about and engage like a real human person. Enough said.⠀ ⠀ DM me if you want another quick tip for gaining business leads from Instagram. This one might surprise you.💕⠀

It's today 🌟 When we started Dancing With Her back in 2016 we had no idea that we would win an award with @forbes a year or so later and then be invited to their conference [in Hong Kong!] to speak about social entrepreneurship. But it happened, and today is the day! Tara has an afternoon ahead speaking with media from across the world [including the largest newspaper, in the world, no pressure!], hearing keynotes from some incredible people doing incredible things and then jumping on stage to share the message of Dancing With Her & why what we do is so important for the wedding space & LGBTQ+ community around the world [to 340+ people, que the nerves!]. We. Can't. Wait! We'll also be up in stories a lot today if you want to follow along ♥ Wish us luck!

HAVE YOU ENTERED?! 🍣 Our ‘soy good, udon want to miss it!’ giveaway closes tomorrow night 😱😱 . Head to our original competition post to enter 🍤🍱🥢 #misohappygiveaway

Happy Dance! The kids are back at school. 💃🏻 What glorious “Secret Mum Stuff” will you get up to today? - Wearing @themumway Knit* @tsid_clothing Joggers - *gifted item

World Emoji Day // The day where we all celebrate the fact that we’ve gotten so f*cking lazy with language that we’d rather use this 💩 instead of typing out four letters 🤦🏼‍♀️😂 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ (And yes, I’m totally aware of the irony that I’m using emojis in this post to bitch about using emojis. Don’t be a d*ck about it 🙄 #someta) ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📷 @noeycakes 🦄

When we create a brand it's important that we make sure it works across all channels. ⠀ ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⛰First, we look at the current landscape of the industry and think about how we want the brand to be seen, and how we want people to perceive it. ⠀ ⠀ 🧐Then we look at competitors in the area, and how we can get our clients to stand out from the crowd. We then look at the best way to articulate the brands meaning, personality, tone and look. ⠀ ⠀ ⠀ 🖼Then we look at design styles and how we can effectively communicate all of the above clearly through colour, fonts, layout and placement. ⠀ ⠀ 🤯There's a lot that goes into branding, so communication is absolutely the key to a successful rollout. ⠀ ⠀ 💁‍♀️This is one of our examples we did for @fionajefferies personal brand on Facebook. It was important for us to keep her logo simple because we use patterned elements throughout the rest of her branding collateral to set the tone. ⠀ ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Side note: Photography is hugely important, but that's a discussion for another day.⠀ ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #branding101 #markeitngtips #designstudio

Starting the day right 🙌😍

➖ Seeking Good Home!⁣⁣⠀ ⁣⁣⠀ No, not Nikki, but ol Mate Canon 7D Mark II pictured here 📷 seeks new home and loving owner.⁣⁣ ⠀ ⁣⁣⠀ Purchased in Feb 2016, he got less than a year of use, when I immediately upgraded to the 5D Mark III. I've kept him around as my backup, but since investing in the 5D Mark IV last month, two backups seem greedy, and I regretfully believe its now time to part ways ☹️⁣⁣⠀ ⁣⁣⠀ Seeking owner who might use him for intended purposes (all of the shooting!) and not just as a flatlay prop.⁣⁣⠀ ⁣⁣⠀ If any Sydney-siders are in the market for a lovely, great condition DSLR, let's talk 👋⁣⁣⠀ ⁣⁣⠀ #sydney #sydneylife #sydneylocal

Morgan circa 2015, in the very early days of MM, shying away from the camera. Yep, she hates photos of herself, and speaking on video and she also prefers not to be in the spotlight. (Unless it's a selfie with a doggo or her friends sipping martinis, then she'll jump right in!). Instead? She loves working behind the scenes creating PR magic for her clients and putting them in the spotlight, making sure their messages are seen, felt and heard. 🌟 We at Martini Mondays, believe in the power of content, but content that suits YOU! That makes you feel comfortable, that makes you shine. Because when you're not comfortable, we know you're not your best self. With this in mind, we are working on some very exciting content (content that is very new to the PR industry, because, you know, we like to do things differently). You'll get to see the real Morgan, the real truth's about PR (we won't be shying away!) and most importantly, we'll be creating content that we love. #ComingSoon

If Facebook and Instagram closed down tomorrow, would you still have a way to market your business?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is just a little reminder that our love affair with social media is all happening on borrowed territory - which means we have no control over it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So if you rely purely on social media to market your business, perhaps it’s time to start thinking about other ways to reach your audience too. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Just sayin’.⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #socialmediatip #socialmediamanager #socialmediastrategist #socialmediaphotographer #visitorange #mountcanobolas #australianwinter #bushfire #shoalhavenbusiness #shoalhaven #canonphotographers #canon1300d #southcoastnsw #nswsouthcoast #nowra #southernhighlands #lmbdw #socialmediamums #workfromhomemum #femaleentrepreneur

"The greatest thing you'll ever learn is just to love and be loved in return" -- George Alexander Aberle (a.k.a. Eden Ahbez), and sung by Nat King Cole.⠀ ⠀ Tisa, your love for you children -- and theirs for you -- is evident every time we meet. What a great mother you are for them! It was a privilege to photograph you.⠀ HMUA: @eloiseproustmua

One of the most common phrases I hear from potential coaching clients is “I need a boss! I need to be #accountable to someone”. Running your own biz is ALL about making decisions, often without anyone else’s direction or input. You’re the one in charge. You’re the one who calls the shots - whether they work or fail. . I love these #wisewords from the late Steve Jobs 👆🏽 and it’s something I often suggest my clients to (even before we work together). What can be culled? What are you currently saying “yes” to that has little to no impact on your #bizgoals? We can get so sidetracked by other people’s to-do lists or being sucked into the latest social platform or widget. Remember, each time you say “yes” to something you’re also saying “no” to something else. The challenge is being able to identify which is the most important. . It all comes back to your key business #goals. Will this #impact them or are you working for someone else’s goals? . #wordsofwisdom #stevejobs #tuesdaymotivation #sayno #lifelessons #alwayslearning